Privacy Policy for Durafit Flooring

Last Updated: 9 October 2025

At Durafit Flooring (www.durafit.co.uk), we are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws. By using our website or services, you agree to the practices described in this policy.

1. Who We Are

Durafit Flooring is a UK-based company specializing in flooring solutions, including supply and installation of LVT (luxury vinyl tiles), laminate flooring, vinyl flooring, ceramic / porcelain / stone flooring, interior and exterior. We are based in North Shields, Tyne and Wear.

• Email: [email protected]
• Phone: 07969868673
• Post: 2 Rydal Avenue, Marden Estate, North Shields, Tyne and Wear, NE30 3UG

2. Information We Collect

We may collect and process the following personal data:

• Contact Information: Name, email address, phone number, and postal address when you request a quote, book a consultation, or contact us via forms or live chat.
• Transaction Information: Payment details (processed securely via third-party providers) and purchase history for flooring products or services.
• Website Usage Data: IP address, browser type, device information, pages visited, and time spent on our site, collected via cookies and analytics tools.
• Marketing Preferences: Your choices regarding newsletters, promotions, or surveys.
• Customer Feedback: Reviews or testimonials you provide, including via third-party platforms like Google or Trustpilot.

3. How We Collect Your Data

We collect data through:

• Direct Interactions: When you fill out contact forms, request samples, book showroom visits, or communicate with us via email, phone, or live chat.
• Automated Technologies: Cookies, Google Analytics, and server logs to track website performance and user behavior.
• Third Parties: Local directories (e.g., Yell.com), review platforms, or social media (e.g., X) when you engage with our profiles or ads.

4. How We Use Your Data

We use your personal data for the following purposes, with legal bases under UK GDPR:

• To Provide Services (Contract): Process quote requests, schedule installations, deliver products, and manage customer accounts.
• To Improve Our Website (Legitimate Interest): Analyze usage data to enhance user experience and optimize site performance.
• To Communicate (Consent or Legitimate Interest): Respond to inquiries, send transactional emails (e.g., order confirmations), or provide marketing updates if you’ve opted in.
• To Meet Legal Obligations (Legal Obligation): Retain records for tax purposes or comply with regulatory requirements.

5. Cookies and Tracking Technologies

Our website uses cookies to enhance functionality and user experience. These include:

• Essential Cookies: For site navigation and secure transactions.
• Analytics Cookies: To track site performance via Google Analytics.
• Marketing Cookies: To deliver personalized ads (only with your consent).

You can manage cookie preferences via our Cookie Consent Tool. For details, see our Cookie Policy.

6. Sharing Your Data

We may share your data with:

• Service Providers: Trusted third parties for payment processing (e.g., Stripe), email delivery, or analytics, all compliant with UK GDPR.
• Local Partners: Installation contractors or suppliers to fulfill orders, with data-sharing agreements in place.
• Legal Authorities: If required by law or to protect our rights.

We do not sell your personal data to third parties.

7. International Data Transfers

If data is transferred outside the UK (e.g., to cloud providers), we ensure compliance with UK GDPR through Standard Contractual Clauses or other safeguards. Most of our data is stored within the UK or EEA.

8. Data Security

We implement robust security measures, including:

• Encryption (HTTPS) for data transmission.
• Secure servers with restricted access.
• Regular audits to prevent unauthorized access or breaches.

In the unlikely event of a data breach, we will notify you and the ICO within 72 hours, as required by law.

9. Data Retention

We retain personal data only as long as necessary:

• Contact and transaction data: Up to 6 years for tax and legal purposes.
• Website usage data: Up to 24 months for analytics.
• Marketing data: Until you unsubscribe or withdraw consent.

10. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data.
• Rectification: Correct inaccurate data.
• Erasure: Request deletion of your data (subject to legal obligations).
• Restriction: Limit how we process your data.
• Portability: Receive your data in a structured format.
• Object: Opt out of marketing or processing based on legitimate interests.
• Withdraw Consent: For marketing or non-essential cookies.

To exercise these rights, contact us at [email protected]. We will respond within 30 days. You can also lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

11. Third-Party Links

Our website may include links to third-party sites (e.g., Trustpilot, X). We are not responsible for their privacy practices. Review their policies before sharing data.

12. Changes to This Policy

We may update this policy to reflect legal or operational changes. Updates will be posted on this page with the revised date. Significant changes will be communicated via email or website notice.

13. Contact Us

For questions or concerns about this Privacy Policy, contact:

• Email: [email protected]
• Phone: 07969868673
• Post: 2 Rydal Avenue, Marden Estate, North Shields, Tyne and Wear, NE30 3UG

Thank you for trusting Durafit Flooring with your personal data. We are committed to keeping it safe and using it responsibly.